<aside> 💡 “Content is King, but Context is the Kingdom” - a Larry original
Obviously, this portfolio is designed to make me look good. That said, you can never fully see a person, much less from a 2-page resume and a few conversations so this serves to provide the context to why and how I think about PMM and the decisions (and learnings) behind my work.
I hope this will be at least as useful to you, as it is satisfying for me, when I made it.
</aside>
👋🏽 Hi, I’m Larry Yap
I'm a nosy Product Marketing Manager.
My philosophy on PMM?
You can't do B2B PMM alone. And you can't do it without poking into other people's business. I honed my professional nosy instincts through copywriting, sales and collaborating with distributed teams.
Currently, I lead marketing at ENX Systems, an Enterprise climate tech company in Singapore.
I'm a trained coach, an investment enthusiast, speak 4 asian languages (though not at same fluency! Including Cantonese and Hokkien) with a 900+ day streak on Duolingo.
↓ Click into each work example to learn more.